Description: Innovation Management in Entrepreneurship involves organizing and applying new ideas to create valuable products, services, or business models. Entrepreneurs must constantly explore creative solutions to meet market demands and solve problems in unique ways. Managing innovation includes generating ideas, developing prototypes, testing concepts, and implementing them effectively in the market. It requires risk-taking, adaptability, and continuous learning. Successful innovation management helps entrepreneurs gain competitive advantage, improve efficiency, and deliver customer satisfaction. It also fosters a culture of creativity, teamwork, and forward-thinking. Overall, it plays a crucial role in business growth, sustainability, and long-term success in a fast-changing world.