Description: Marketing Management is the process of planning, organizing, implementing, and controlling marketing activities to satisfy customer needs while achieving organizational goals. It involves market research, product development, pricing strategies, promotion, branding, and distribution to create value for customers and build long-term relationships. Marketing management focuses on understanding consumer behavior, identifying target markets, and developing competitive strategies to enhance market presence. With the growth of digital platforms, it also includes online marketing, social media engagement, and data-driven decision-making. Effective marketing management helps organizations increase sales, strengthen brand loyalty, and maintain a sustainable competitive advantage.