Description: her study examines how herbal medicinal products are marketed in Hyderabad, focusing on strategies adopted by firms to attract and retain customers. It analyzes product positioning, pricing, distribution channels, and promotional activities tailored to consumer preferences for natural health solutions. In Hyderabad’s diverse market, emphasis is placed on building trust through quality certification, educational campaigns, and leveraging local cultural acceptance of traditional remedies. The research highlights the role of digital marketing, retail networks, and practitioner endorsements in influencing purchase decisions. By assessing strengths and gaps in current practices, the analysis offers insights for enhancing market reach and competitive advantage in the herbal medicine sector.